Spike Creative Design

No small feat

Little Athletics will be celebrating their 50th year in 2014 and Spike were delighted to be called upon to create the logo and branding to mark this milestone. With near on 95,000 registered participants, Little Athletics is one of the largest participation programs for school-aged children in Australia. The logo has been very well received by all stakeholders, and as a result, Little Athletics Australia also commissioned Spike to design their 2014 National Championships logo.

An appealing project

Spike were honoured and excited to be asked to develop, design and produce all the collateral for Jewish Care’s 2013 Annual Appeal. In a year that saw this wonderful organisation celebrate its 165th year – for which we also designed a logo – Spike worked closely with Jewish Care to create the campaign theme and carry that across a large variety of items, including newspaper, billboard and internet advertising, posters, banners, invites, direct marketing and stationery.

More of our work for Jewish Care can be seen by clicking on the image above…

Shinboner spirit, now comes in red

North Melbourne Football Club commissioned Spike to design and produce this high end wine label and presentation box for its annual Shinboner Club Dinner. The label, featuring an eye-catching silver foil version of the Club Coterie’s logo, adorned the bottle that was presented in a beautiful wooden box to the members of this exclusive Coterie group.

See more of our work for North Melbourne by clicking on the image above…

Celebrating Saints

2013 marked milestone years for two football clubs – St Kilda celebrated its 140th anniversary in the VFL/AFL, while St Bernard’s Old Collegians entered its 50th year in the VAFA. Both organisations wanted to produce high quality coffee table style books to commemorate their achievements and Spike was fortunate enough to secure the rights to design both. St Bernard’s Forever Strong tipped out at 342 pages, while Strength through Loyalty for St Kilda is 320 pages and included a limited edition leather bound version.

Click on the image above to view more of our one-off publications and design work…

The Lions share

The British & Irish Lions hit Australian shores for the first time in 12 years in 2013 and Melbourne’s RaboDirect Rebels hosted the visitors in a tour match at AAMI Park. To commemorate this historic event, Spike were asked to design a special, one-off jersey that was worn by the Rebels in the game and also sold as a limited release souvenir item.

Click on the image above to view more of our work for the Rebels…

Side by Side by Side

Collingwood has launched its television commercial for 2013, with a voiceover written and spoken by senior coach Nathan Buckley. The video, which was filmed over two days at the MCG, is the third instalment of the Side by Side campaign theme, developed by Spike in collaboration with the Club, that began with the March to October ad in 2011.

Click on the image above to view this year’s ad, as well as those produced in previous years.

Mascot madness

Spike is proud to behind two of the big new additions to both the Melbourne Stars and the Sydney Sixers for Big Bash League 2… Following on from designing and producing Star Man for the Stars last season, we were asked to produce his female counterpart this year. The reigning BBL and T20 Champions League champions, the Sydney Sixers, also commissioned Spike to come up with a mascot that represented the glitzy, rock and roll, party atmosphere of their brand.

Click on the image to see our work for the Melbourne Stars…

Uniting the past and present

Spike has produced St Kilda’s Loyalty Unites Us campaign creative, including the TVC where we were given unprecedented access to the team during training and pre-match, as well as its former stars, to give viewers a close up, candid perspective of the club’s inner sanctum.

Click on the image to see the result…

This is your life…

NRL club Wests Tigers engaged Spike Creative to create a powerful and emotional membership campaign for season 2013. The message was to speak to the passionate supporter base that live and breathe the game and their team, and to come from their heroes, the players they go to see each week. The campaign creative was primarily rolled out via a dedicated membership website and printed brochure.

Click on the image above to check out the website…

On your bikes

Spike is the chosen creative agency behind two big cycling events – the Hanover Ride for Home Charity Ride and the Cycling Australia Road National Championships. Both feature gun Aussie rider Simon Gerrans as the hero of the creative, which includes a wide range of promotional, advertising and event collateral. These add to the list of impressive events Spike has been involved with over the years.

Click on the image to see what Spike has created for these and other World class events…

The spirit never dies

Following on from last year’s highly successful campaign, Spike has worked with North Melbourne to create their Spirit Then, Now and Forever campaign for 2013. The video features club legend Glenn Archer and his son, Jackson in cameo roles.

Click on the image above to watch the video (and others we have produced).

Stung into action

Spike has recently completed a 124-page hardcover catalogue for Sting Sports’ range of boxing and gym equipment. The client wanted something out of the ordinary that didn’t just advertise their products, but also told a story and had eye-catching design and interactive elements such as pull out posters.

See more examples of this unique publication and our other work by clicking on the image above…

PFD – What you didn’t know…

PFD Food Services is one of Australia’s largest privately-owned companies and is a remarkable success story from its humble origins. Spike does a wide variety of work for this long-standing client, but were especially excited about the challenge of producing an informative video of the company’s history and operations in an interesting, animated style.

Click on the image above to watch the presentation…

A select heritage

Select Australia have released series one of their Limited Edition Heritage Collection of AFL/VFL collector cards. A personally signed card, along with an action card for each of the 12 players is displayed on each page. Presented in a beautifully bound album that comes in a stunning presentation box, this first series contains some of the greatest names in Australian Football history. The same action shots of the 12 players in a small presentation box with a sleeve are also available. We’re proud to have worked on such a rare and prestigious project and delighted with the outcome of the product.

Click on the image above to see more

Sustainability Victoria & Vecci get animated

On behalf of Vecci, Spike have produced an animated video for Sustainability Victoria and their Choose GreenPower initiative. The client wanted a fresh, fun concept that would get the message across without being boring, as well as have the potential to go viral via YouTube. Word of warning, the jingle is incredibly catchy and you may find yourself singing it for days…

Click on the image above to watch the video.