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GIFs = Customer Engagement standard

In a now an over-saturated digital world, how can your message get appropriate cut-through when consumers are constantly drawn in a multitude of different directions? GIFs are particularly helpful in grabbing the attention of viewers who are normally easily distracted otherwise. While there is no doubt that video is King from an engagement viewpoint, GIFs are making an impact as marketing devices that add fun to, and enrich your content digital content. What is a GIF I hear you ask. A GIF (graphics interchange format) is simply a digital image format similar to JPEGs and PNG files. GIFs can be used for still pictures, but what sets GIFs apart is their ability to support simple animations. Think of them as ...

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How to write a design brief image

Have you ever had a designer ask you to provide a brief for the job you have just engaged them to do? An effective design brief is critical in ensuring that not only the project is successful, but in making sure the whole process is as efficient as possible – which means saving time and money in most cases. But how do you put into words the vision you have for the design you are after? Firstly, what is a design brief? A design brief provides the design agency with all the information needed to meet and hopefully exceed your expectations. It should focus on the outcomes of the project and the business objectives associated with it. The brief also ...

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