Monthly ArchivesFebruary 2016

GIFs = Customer Engagement standard

In a now an over-saturated digital world, how can your message get appropriate cut-through when consumers are constantly drawn in a multitude of different directions? GIFs are particularly helpful in grabbing the attention of viewers who are normally easily distracted otherwise. While there is no doubt that video is King from an engagement viewpoint, GIFs are making an impact as marketing devices that add fun to, and enrich your content digital content. What is a GIF I hear you ask. A GIF (graphics interchange format) is simply a digital image format similar to JPEGs and PNG files. GIFs can be used for still pictures, but what sets GIFs apart is their ability to support simple animations. Think of them as ...

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